Repowering a landmark; knitting a community.
The urban regeneration of Campo di Marti Artemio Franchi Stadium is a new benchmark for social, environmental and economic development around the culture of sport, creating a landmark city park in Florence.
An optimised public realm—prioritising city connections—uses a well-established icon as leverage for new ecological, cultural and hospitality infrastructure, enabling a vibrant civic meeting point.
Firenze Stadium is presented as a civic destination, not just a venue. The proposal turns Artemio Franchi and Campo di Marte into an everyday “commons” where sport, public life and landscape form one recognisable urban place—active beyond events and legible as a contemporary Florence landmark.
The concept repositions Campo di Marte as a strategic node connected to the wider city through the station and surrounding neighbourhoods. It aims to absorb crowds and daily uses without placing additional pressure on the historic core, turning the area into a contemporary urban gateway where mobility, public space and city functions align.
Make it simple: arrive clearly, move easily, stay in the park
The urban logic transforms Campo di Marte into a readable, walkable structure built around three moves: (1) a stronger arrival sequence from transit and the city, (2) a central green system that works “in and out” as an open park and (3) a network of active streets that connect surrounding districts rather than isolating the venue. The stadium becomes a spatial anchor within a larger, interconnected park framework, where circulation and landmarks guide movement and strengthen orientation.
Sport as catalyst, daily life as backbone
Rather than relying on stadium events alone, the concept integrates sport, entertainment, community uses, recreation, nature and cultural life into a unified destination.
The site is conceived as a layered campus of complementary activities—spaces that can host match-day intensity while remaining useful on ordinary days through parks, community facilities and flexible outdoor areas. Delivery can be phased, starting with access and ground-level upgrades, then consolidating the central park system and active edges as the district’s everyday performance intensifies.
The public realm strategy prioritises pedestrian comfort, clear gateways and an active ground plane. Arrival is treated as an urban experience: a new plaza and promenade sequence frames entry into the central park, while east–west active frontages animate the edges and bring daily life to streets that previously felt event-dependent.
A multi-layered experience supports movement, pause, meeting and participation, where the stadium strengthens the district’s identity without dominating it.
A greener commons with citywide benefits
The proposal turns Campo di Marte into civic infrastructure: a park-led district that improves everyday walkability, supports healthier mobility and gives Florence a contemporary shared landmark beyond tourism. By blending sport, nature and community life, the stadium area becomes a more connected, socially useful place across seasons—not only on match days.